In 2021 and 2022 we conducted an extensive comparative analysis of FTSE 100 and S&P 100 organizations, examining their performance over a decade.

In all the data we found something fascinating.

16 paired organizations emerged. Each pair were virtually identical in every way, yet in each case, one continually outperformed whilst the other was… just OK. Not bad enough to cause alarm, but there was no denying the constant struggle.

The difference was so pronounced, that over the decade, the outperformer returned 4.8x as much value to shareholders as its languishing neighbor.

The change in stock price of all companies shown as a composite of all Unstoppables and all languishers. Exact company names are obscured to observe the NDAs under which our extensive executive interviews were conducted (more details below).

Importantly, the outperformer didn’t just go from strength to strength. But when times got tough, they turned things around more than twice as fast. (On average, in two years versus five years!)

We called the outperformers The Unstoppables and we had to know how they did it. So, we got investigating…

Our sources included:

  • More than 100 executive interviews with people in C-suite roles who worked at these companies during the decade

  • Earnings call transcripts

  • Annual reports

  • Public filings

  • Podcasts, articles, and other third-party interviews

We used AI (IBM’s Watson) and machine learning to help sift through all the intel.

And we found that without fail every single Unstoppable had six particular attributes and two enablers that the languishers did not.

We’re not gatekeeping, so here they are!

We’ve turned this into a proven playbook that gives you the tools to make your company Unstoppable.

Ready to be Unstoppable?